The last years an intense and fruitful consideration has been developed on the reinforcement of the historical identity of Thessaloniki and the development of its extroversion through the exploitation of the city’s historical route. The configuration of considerations and proposals which are common between the majority of institutions in the city, led the Commercial Association of Thessaloniki in collaboration with the Holy Metropolis of Thessaloniki and the Aristotle University to take a broad initiative, entitled “Byzantine Thessaloniki”, that will designate the historical past of the city in the direction of its developmental exploitation.
THE MAIN IDEA OF THE INITIATIVE
The designation of the Byzantine figure of Thessaloniki as a matter of culture, tradition, history and memory and its exploitation as an essential sustainable touristic development resource.
THE INITIATIVE'S OBJECTIVES
» The creation of a permanent institution for the designation of the Byzantine Thessaloniki.
» The presentation and designation of Thessaloniki’s and wider region’s Byzantine history and culture.
» The international presentation and promotion of Thessaloniki’s Byzantine heritage through combined activities of art, culture and education.
» The presentation of Thessaloniki’s byzantine and religious identity.
» The enhancement of Thessaloniki’s tourism identity.
» The creation of a tool in order to leverage the tourist demand for Thessaloniki and for the wider region of Central Macedonia.
» The organized inclusion of religious tourism activities in the tourism marketing of Thessaloniki.
THE INITIATIVE'S ACTIONS
» Religious – historical – sociological conferences of international interest. The inaugural event is the one-day conference included in the 3-days events (prosecution date: 5th November 2016).
» Byzantine music events.
» Creation of byzantine routes.
» Byzantine gastronomy days.
» Activities for children and young people.
» Organization of thematical seminars.
» Representation of a Byzantine market.
» Promotion of Thessaloniki’s byzantine identity.