PRESS RELEASE – Consultation Event – Project ENTER-VALUE

May 11, 2023




Press Release

Byzantine Thessaloniki held on Wednesday, May 10, 2023 at the event hall of the Trade Association of Thessaloniki an event – Consultation in the framework of the project “Creating new value chain based upon a holistic enterprise support mechanism” with the acronym “Enter-Value” which is implemented under the Interreg V-A Cooperation Programme “Greece – Bulgaria 2014-2020 which is co-funded by the European Union and national funds of the participating countries.


Enter-Value is a long-term project that is expected to be completed within 2023 and involves four (4) partners from both countries, namely the Trade Association of Thessaloniki (Greece) which is also the coordinator of the project, the Civil Non-Profit Company Byzantine Thessaloniki (Greece), the Association Eco Nevrokop (Bulgaria) and the Agency for Economic Development High Western Rhodopes (Bulgaria).


Within the framework of the event, representatives of the commercial world of Thessaloniki were invited and attended, as well as representatives of trade associations of Central Macedonia and Thrace and a representative from Bulgaria. In addition to the extensive presentation of the project, the main speaker, Mr. Dr. Nikolaos Dimitriadis developed plans and reflections for the formation of Thessaloniki, the city with the 15 Byzantine UNESCO monuments, the conditions for the development and promotion of a sustainable and profitable Value Chain with reference to the Byzantine historical environment of this city with the dynamics of its modern exploitation. Discussed issues such as:


  • The construction of new brands of place of origin, Brands based on local natural and cultural assets (e.g., Byzantine cultural heritage), capable of offering a sustainable competitive advantage in the cross-border area under discussion.
  • Ways and methods by which new and existing enterprises that innovate or will create innovations, producing sustainable projects based on the contribution of a holistic support mechanism with the necessary guidance and training, are the ones that are actually the final beneficiaries of this initiative.
  • Ways to achieve the main objective of effectively capturing value in end markets in order to generate greater profits and create mutually acceptable outcomes for all businesses involved in the Value Chain (VC) from production to consumption and disposal. In this regard, “Enter-Value” aims to preserve current jobs and create new jobs.

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